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TARGET - SNOWDAY

 

To celebrate the holidays, we took over the length of Chick Hearn Boulevard outside the Staples Center to create a winter wonderland experience at L.A. Live. We brought in one hundred-eighty tons of snow to a city that never sees it. 

Guests were surprised and delighted by all the magic the best. snowday. ever. had to offer. From sledding on a bullseye to gourmet hot cocoa, to belting out Christmas carols at carol-oke, friends, family, and even strangers laughed, played, and enjoyed a unique experience. For many, it was the first time they had ever seen real snow.

 
 
 
There’s a 100% chance of snow in the heart of Downtown LA!
 
 
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We brought in one hundred-eighty tons of snow to a city that never sees it, and surprised and delighted thousands of guests with snow ball fights, various brand engagements, and a giant snow castle.
 
 
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Role: Creative Concept, Creative Director, Designer