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MICROSOFT CORTANA

 

In today’s world, Artificial intelligence is in almost all new technology and feels very impersonal and cold. With this in mind, we decided to make it an "emotional" intelligence. Introducing Invoke, a smart speaker developed by Harman Kardon and powered by Microsoft's intelligent personal assistant, Cortana.

 
 

Behind the scenes:

Role: Creative Concept, Group Creative Director, Art Director