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This year North America was treated to an unforgettable total solar eclipse that traveled across the entire contiguous United States for the first time in 99 years. Mitsubishi Motors ensured everyone had the opportunity to view the eclipse in the "Path of Totality" and live streamed the phenomenon as it first entered the United States. As a part of Mitsubishi's marketing launch efforts around the all-new 2018 Eclipse Cross CUV, we created a microsite for visitors to be treated to their first look at the vehicle and a place to view the actual eclipse live. Mitsubishi was part of the trending conversation and viewers wanted to see more!

 
 
The whole event was live on Mitsubishi’s website
 
Building up to the event, we had a countdown/teaser site.
 
Then, immediately after the event, the site changed for a whole new experience

Role: Group Creative Director