Y Water is a natural, organic beverage for kids intended to be an alternative to high-sugar sodas. Its Y-shaped bottle is an immediately recognizable icon and a visual ambassador for Y Water, reducing the need for the additional labeling and excess branding normally required to cement a brand identity. Y Water also redefines the notion of reuse; it is refillable and turns into a game, extending the life of the bottle as a playful learning toy. To launch Y Water, we can up with fun, engaging branding and communicate with both kids and their parents. 

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Y KNOTS (turns bottles into toys):