On December 12 and 13, Star Wars fans of all ages flocked to the Target and Star Wars Galactic Experience at L.A. LIVE. With the premiere of The Force Awakens mere days away, Target was right in the heart of the social conversation around Star Wars, successfully breaking through the social clutter. 

The experience allowed fans to journey through Star Wars history by taking a look at Rancho Obi-Wan’s exclusive (and world famous) collection. They could also use the Force, for real, build a TIE Fighter out of LEGOs, alongside LEGO Master Builders, watch a custom galaxy show, make incredible Star Wars origami, purchase exclusive Star Wars t-shirts and much more. With record attendance and social sharing, guests were truly immersed in a galactic world that celebrated Target’s love for Star Wars in way they’d never experienced before.

 

DOME ONE: GALACTIC HISTORY COLLECTION

 

DOME TWO: LEGO BUILDERS

 

DOME THREE: USE THE FORCE

 

DOME FOUR: GALAXY SHOW

 

BEYOND THE DOMES:

EVENT HIGHLIGHTS
o   Total estimated attendance: 44,379
o   100+ million media impressions
o   13+ million organic social media impressions
o   over 10,000 social posts